TURQUALITY
CONSULTANCY

Turquality Consultancy

Creating Domestic Locomotives from Global Turkish Brands, Strengthening the Brand Power and Corporate Infrastructure of Companies, Creating Brand Awareness and Awareness in Turkey… Take Your Place in This Branding Process with Turquality Consultancy!

Turquality is the world’s first and highest quality branding program, especially state-sponsored. In this context, it is a support implemented in order to contribute most significantly to the faster and healthier state-supported branding of businesses throughout our nation in the sector as well as the internationalization of the idea of “Made in Turkey.” Priority goals for this effort include raising our nation’s export rate through the selection of Turkish brands that meet specific criteria and positioning Turkey as a nation with globally valuable brands. We carry out Turquality Compliance Analysis studies to determine compliance with the Turquality program and to measure your corporate competency capacity by considering the differences that occur rapidly in global marketing areas. In this regard, we are working with you to develop step-by-step reporting and process management studies of the corporate transformation stages that should be implemented in your company.

Unlike conventional export supports, the focus of the TURQUALITY® Program is to contribute to the branding goals of companies rather than simply increasing exports.

To provide financial resources to companies with brand potential to become a global brand.
To provide training support for the management units of the companies within the scope of the program.
To increase the brand awareness of Turkish companies.
To provide intelligence support for Turkish companies to take action within market knowledge.
To serve as a launchpad and catalyst for chosen Turkish brands.
Companies and their brands should conduct studies on strategy, operations, organization, and technology in order to develop global Turkish brands.
To engage in marketing and communication activities that will help Turkey’s exports gain a favorable reputation abroad.

WHAT ARE THE REQUIREMENTS FOR A TURQUALITY APPLICATION?

The trademark of the applicant must be registered in Turkey. It must be registered in at least one of the target markets specified in the Business Plan to be submitted abroad (with the same logo and name).

The total export of the last 36 months is 9 million US dollars as of the day of the official Turquality application.

It has to be.

As a result of the evaluations made when applying to the Turquality program, if the firm receives between 50 and 80 points out of 100, it is placed in the Brand program, and if it receives 80 or more, it is placed in the Turquality program.

Companies included in the Turquality program

Quality, Hygiene, Product and Environmental Certificates Expenditures and Product Test and Analysis Expenses
Decoration within Franchising
Rent within the Scope of Franchising
Consulting
Software License Expenses, Software Rental Expenses, Software Maintenance, Agreement Expenditures, Special Software Development Expenses
Expenses for Market Research and Purchase of Market Research Reports
Promotion, advertising, marketing, and public relations expenditures
Overseas Unit Rent Expenses (Office, warehouse, store, showroom)
Store Decoration Expenses
Rent Expenditures for Showroom, Reyonon, Gondola, Shelf, and Sales Areas
Fashion, Industrial Product Designer, Engineer, Cook/Chef Gross Salaries
Trademark Registration and Protection, Patent, Utility Model and Industrial Design

Registration Expenses Companies included in the trademark program;

Quality, Hygiene, Product and Environmental Certificates Expenses and Product Testing and Analysis Expenses
Decoration within Franchising
Rent within the Scope of Franchising
Consulting
Software License Expenses, Software Rental Expenses, Software Maintenance Agreement Expenses, Special Software Development Expenses
Expenses for Market Research and Purchase of Market Research Reports
Promotion, advertising, marketing, and public relations expenditures
Overseas Unit Rent Expenses (Office, warehouse, store, showroom)
Store Decoration Expenses
Rent Expenditures for Showroom, Reyonon, Gondola, Shelf, and Sales Areas
Fashion, Industrial Product Designer, Engineer, Cook/Chef Gross Salaries
Trademark Registration and Protection, Patent, Utility Model, and Industrial Design Registration Expenses

In these cases, the maximum rate supported without an upper limit is 50%, and it is supported over a 5-year period based on market conditions. In this regard, we at SUN & SUN are delighted to be with you and serve you with our 20 years of document management experience, which will be provided within the scope of related expenditure and support.

If the company meets the performance criteria within the framework of our country’s service trade policies, E-Turquality Informatics Stars, which is carried out for the development of our country’s informatics and sub-sectors, encouraging innovation, and creating regional and global unicorns that can compete in international markets, provides support with a 5-year support period. Sectors within the scope of support in this field;

Cyber security
Telecommunication
5G,
Cloud and communication services
Data center
Information services
System maintenance and support services
Companies, institutions and cooperation organizations operating in digital brokerage and service platforms and related industries
Software
Embedded software
Digital game
E-sports
Financial software and technologies
Blockchain software and technologies
Artificial intelligence
Big data,
Green transformation software and services with smart city

Support type	Support rate(Annual)	Support Upper Limit (Annual)
Strategic business plan support	%75	2.404.000 TL
Foreign property rights protection Buying foreign property rights	%60	1.202.000 TL 2.404.000 TL
Software, mobile application, digital game, platform development employment support	%50	601.000 TL
Test center, simulator, equipment rental Software license lease	%70	9.618.000 TL 1.202.000 TL
Market entry support	%50	4.809.000 TL
Report and data analysis support	%60	1.202.000 TL
Documentation support	%60	1.202.000 TL

Support type	Support rate(Annual)	Support Upper Limit (Annual)
Search support (human resources, connection Test expenses support)	%60 %50	1.202.000 TL 2.404.000 TL
Advertising, promotion and marketing support	%70	9.618.000 TL
Product placement support	%60	2.404.000 TL
Consulting support	%60	7.214.000 TL
Commission support	%50	2.404.000 TL
International tender support	%7,5 – %20	24.046.000 TL
Star technology offices support	%70	4.809.000 TL (Per Unit)

Support type	Support rate(Annual)	Support Upper Limit (Annual)
High value added IT contractor project support abroad	%60	4.809.000 TL
Data center support	%60	48.093.000 TL
International fair/conference/conference/seminar individual participation support	%60	601.000 TL -1.202.000 TL
International fair/conference/conference/seminar individual participation support	%70	601.000 TL -1.202.000 TL
Domestic fair/conference/conference/seminar individual participation support	%50	360.000 TL
Consultancy support for foreign company and platform acquisition	%60	6.000.000 TL

Are you a company hoping to be accepted into the program and receive assistance? In this area, as SUN&SUN, we organize the preparation process and do the following step by step:

We do your Compliance Analysis.
We make your Strategic Planning and Institutional Performance measurements.
We coordinate your brand management and brand performance management and training processes.
We provide Supply Chain Management, Marketing, Customer, and Trade Management.
We facilitate meetings between you and professionals with expertise in product design, research, and development.
We offer professional services for you to progress quickly in order to complete your corporate development such as Finance, Human Resources and Information Systems Management.

SunAndSun

TURQUALITY
CONSULTANCY